Tiara Christian

Award-winning creative strategist and doer, Tiara Christian brings over 12 years of global branding and communication experience to her current role as CEO of Wilde Parlour, a creative consultancy specializing in bespoke event production and experiential marketing. As the former Head of EMEA Social and diversity lead at Google, Tiara is recognized for innovative storytelling, leading cross-cultural marketing initiatives across 35+ countries and for her ability to usher matrixed teams to achieve equitable impact. 

Drawing from her extensive marketing career and energized by the dance between human behavior, design, food, music and culture, through Wilde Parlour Tiara crafts bespoke events and experiences that marry digital innovation with meaningful offline connections. Her unique perspective is shaped by nearly seven years as an expat, first in London and Dubai while earning her Master's in International Marketing from Hult International Business School, and now in Rotterdam, where she serves scale-up founders and international clients.

Beyond her creative work, Tiara is an active angel investor with the Black Angel Group (BAG) collective, focusing exclusively on Black and minority-owned startups. Her commitment to economic empowerment stems from her upbringing in the DMV area, where she developed strong values around advocacy and collective community advancement.

Tiara’s expertise in experiential marketing, the creator economy and digital strategy spans tech giants to international brands and has made her a sought-after advisor for brands seeking to deepen trust and loyalty across diverse global audiences.